Approximately 70% of online checkouts are abandoned. The abandoned cart recovery system automatically re-engages these high-intent visitors.
Tracking Implementation
Cart Creation Trigger
When: Checkout modal opened
Data captured: email (if entered), tickets, prices
Storage: Server-side session + cookie backup
Abandonment Detection
Timeout: 30 minutes of inactivity
Or: Tab closed/navigated away
Excluded: Completed purchases
Recovery Window
•Email 1: 1 hour after abandonment
•Email 2: 24 hours
•Email 3: 48 hours (final)
•Retargeting: Immediate → 7 days
Abandoned cart flow visualization
Interactive component coming soon
Recovery Email Sequence
Email 1 (1 hour)
Subject: "Your tickets are waiting"
Tone: Helpful, not pushy
CTA: "Complete Your Order"
Conversion rate: 5-8%
Email 2 (24 hours)
Subject: "Still thinking about {event_name}?"
Tone: Social proof, FOMO
CTA: "Reserve Your Spot"
Conversion rate: 3-5%
Email 3 (48 hours)
Subject: "Last chance: {remaining_tickets} left"
Tone: Urgency (if true)
CTA: "Get Tickets Now"
Conversion rate: 2-4%
Performance Metrics
Overall Recovery Rate
Average: 8-15% of abandoned carts
Revenue Impact Example
1,000 checkouts started
700 abandoned (70%)
84 recovered (12%)
at $100 avg = $8,400 recovered revenue
Attribution
Direct: Link clicked from email
Assisted: Returned within 24hr window
All conversions tracked in Analytics.
Abandoned cart recovery is included with Elevate tier. No configuration needed — it activates automatically for all your events.